What is inbound marketing and does it differ from outbound marketing?

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Outbound marketing to the masses can be expensive and typically interrupts consumers and business owners from their daily tasks.  Outbound marketing examples include:

• Cold calling
• Telemarketing
• Direct mail
• Trade shows
• Email blasts
• Advertising

Inbound marketing helps your business "get found" by those searching for your products or services on the internet.  As more and more consumers look to the internet to shop for products and services inbound marketing will help you "get found" in your local marketplace.  Inbound marketing examples include:

• Search Engine Optimization (SEO)
• Blogs
• Websites
• Social Media

Inbound marketing helps attract visitors to your website who are actively seeking your product or service.  In addition to your outbound marketing activities add inbound marketing techniques to your marketing plan.

Padgett Business Services provides financial reporting, outsourced accounting, outsourced bookkeeping, payroll and tax services to Orlando small businesses.  Our Orlando accounting firm can help increase your sales by helping implement inbound marketing techniques and strategies.  

Kevin Donahue, accountant in Orlando FL is Inbound Marketing Certified from the Inbound Marketing University.   As your business advisor his primary objective is to reduce expenses and increase revenues to offset any monthly accounting fees paid.  For a free consultation on how he can help your business click below now!